Data architecture · Automation · Field force systems · Reporting
I design and implement CRM systems as operational platforms,
not just databases — focusing on data quality, automation, reporting,
and long-term adoption by business teams.
Led the full implementation of Zoho CRM for an international
pharmaceutical company operating across multiple countries.
Designed and configured custom CRM modules aligned with real-world
field force workflows.
Implemented distance calculation logic between
static client geo-coordinates and dynamic representative locations.
Applied trigonometric distance calculation (cosine-based formula),
marking my first practical use of mathematical modeling in production systems.
Built custom reports and dashboards for management and regional leads.
Conducted onboarding and training sessions for executives and field representatives.
Prepared structured self-learning materials for independent CRM adoption.
Result: CRM administration costs were reduced by
5×. The system was successfully adopted across
Ukraine, Poland, and Kazakhstan with high user engagement.
2012 · Custom CRM Data Architecture
Montavit Pharmaceutical Manufacturing · Austria
Designed the complete data architecture for a CRM system
supporting the external pharmaceutical sales force.
Defined the CRM data model from scratch, focusing on reporting accuracy
and operational transparency.
Authored comprehensive technical documentation for developers,
including detailed functional and non-functional requirements.
Established clear data ownership and reporting logic for field activities.
Replaced fragmented Excel-based reporting with a centralized CRM-driven system.
Result: After implementation, the company fully abandoned
Excel reporting and did not revert to manual reporting practices.